Virtual / Fractional CFO

Gain senior financial guidance for a growing business without employing a full-time CFO.

★★★★★4.7 from 247 Google reviews
Senior CFO leading a business planning meeting

The service

What this service involves

Scope, fit and limits set out plainly, so you know what to expect before we start.

What this includes

  • Cash flow visibility
  • Budgeting and forecasting
  • Management reporting
  • Business health checks
  • Financial decision support for owners

Who this is suitable for

  • Medium businesses with 10+ staff
  • Small businesses preparing for growth
  • Creative agencies and production companies
  • Owners who want senior service and tailored advice

What this does not cover

  • A fractional CFO does not replace day-to-day bookkeeping.
  • We do not make commercial decisions on behalf of directors.
  • Forecasts depend on accurate, current data.

How the process works

  1. 1Run a business health check.
  2. 2Set reporting and cash flow priorities.
  3. 3Build a recurring advisory rhythm.
  4. 4Review decisions, risks and opportunities with owners.

Google reviews

Recent five-star feedback.

4.7Based on 247 Google reviews

Victoria Madden

Google review ·

★★★★★

I am not kidding when I say, Saul Markunsky, Tate, Jane and all the team are the very best in the business. For someone trying to run a small business as a freelance screenwriter and producer, my income and employment status are erratic to say the least, and it takes experts to navigate me through, and that's what I have here. They are friendly, patient and I couldn't recommend them high enough.

Sally Riley

Google review ·

★★★★★

Highly recommend Kim Arenson at In The Picture. She patiently persevered with my endless questions while explaining income averaging to a novice freelancer. Quick, efficient and no fuss! Couldn't be happier.

Tallulah Thompson

Google review ·

★★★★★

Kim and the team at ITP have been so helpful as my tax accountants over the past few years. They are responsive and explain things plainly. I am never made to feel bad or rushed when asking questions. I would highly recomend them to those in the creative industry.

Shaela Gosper

Google review ·

★★★★★

Kristy was great at dealing with my tax return - highly recommend and will continue to use for all future returns!

Tin Pang

Google review ·

★★★★★

Really happy with the support and service of the team at In The Picture. They are attentive, informative and accomodating with all my tax affairs!

EMMA LUNG

Google review ·

★★★★★

Best in the biz !! Kim and Saul have been such an enormous help after many problems with our last accountants. We’re so grateful.

Fractional CFO for growing SMEs

A fractional CFO gives owners financial visibility and senior guidance without adding a permanent executive salary.

Business health check

The discovery brief identifies a free business health check as a lead magnet. It is a natural entry point for businesses considering advisory support.

FAQ

Virtual / Fractional CFO FAQs.

The questions clients ask us most about virtual / fractional cfo.

A virtual or fractional CFO provides senior financial oversight, reporting and decision support on a part-time or outsourced basis.

Yes. Bookkeeping keeps records current; virtual CFO work uses those numbers to guide decisions, cash flow and growth planning.

Senior financial thinking without the full-time salary. We provide management reporting, cash flow forecasting, budgets, KPI tracking, margin analysis and scenario modelling, plus regular strategy meetings and support when you are raising finance. It suits businesses that are too big to run on gut feel but not yet ready for a full-time CFO, and we scope the level of involvement to what you need.

This depends on your needs and the amount of time required. Book a free 15-minute consultation and we will scope it with you.

Company money is not the same as personal money. Drawings, loans and benefits can trigger tax consequences under rules such as Division 7A, so we help structure this correctly.

In some circumstances, yes. For example, certain unpaid tax and super obligations. We can help identify the risks and the obligations that should be reviewed early.

Start the conversation

Virtual / Fractional CFO enquiry

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